According to my blog, I wrote my first review seven years ago this month. Wow. It’s quite incredible to think of all the doors that have opened because I started writing book reviews. Something I’ve learned along the way is that not all reviews are created equal. So what does it take to write a solid review?
Nuts and Bolts
The first thing to keep in mind is that a review is not an excuse to gush over or bash a product. Instead, it is to inform. With that in mind, there are a few practicals to consider before even looking at the content of your review.
The ideal review length is 300-500 words. Setting a minimum goal of 300 words (or, if you are reviewing on a site like Amazon rather than on your blog, 150-200 is sufficient) makes you stop and truly think about a product that you might be tempted to review in two sentences.
On the other hand, a limit of 500 words keeps you from rambling and gushing. The review I intend to publish tomorrow currently stands at 835 words. So, part of the editing process will be to cut out the unnecessary wordiness and make it more manageable.
Note: There are some reviews that require more words. Be as concise as possible, but don’t be limited by self-imposed word counts in those situations.
Use visual stimulation in your presentation. Bullet points, numbered lists, and headings are very useful!
Order is Everything
Whether this is a negative or positive review, try to both start and finish with a positive comment about the product. “This didn’t work for us, but ______ would find it useful,” makes for a great closing statement to a negative review.
Credit to Product Source
If you received a product in exchange for review, remember to include a statement such as this at the end of your review: “This product was sent to me by COMPANY NAME in exchange for my honest review.”
Now you’re ready to start building content! Here are some tips (in no certain order – you can build your review your way!).
Set the stage by sharing in just a few sentences how this product fits into your family. That is relevant to the reader, as it shows readers how your family differs from theirs. But they don’t need all the fine details. Keep it brief!
Pros & Cons
Find at least one con about a product you love. Putting this thought into the review builds your credibility and indicates that you’re not a paid reviewer. Of course, you also should find at least one positive about a product you greatly dislike, in addition to the “this would be useful for” statement mentioned earlier.
In fact, whether this is a positive or negative review, ending with a recommendation statement makes closing comments a cinch!
Just the Facts
When it’s all said and done, however, the facts are what people are looking for. Be helpful. What would you want to know about this product that you can’t find through other sources? Does the product actually live up to the company’s claims? Are there additional pieces of information a customer would like to have before buying? This is the meat of your review around which the rest is built.
Finally, don’t forget the edit! Walk away for five minutes, or even a day, and then come back to reread. Does it make sense? Are there spelling or grammar errors? You don’t have to be a grammar Nazi or an editor to make sure your review is well-written. Just pay attention. It makes all the difference!